Manalapan Art Museum

2017
Group members: Manru Ma, Emmily O’Connor, Jennifer Oguagha, Elizabeth Pawlowski
A comprehensive branding package developed for an art institution known for its avant-garde collection housed in a historic building.
This branding package was the result of a longterm group project:
three students and I worked from the profile of a fictional museum to develop a brand identity and relevant deliverables.
The Manalapan Museum’s defining characteristic was its collection of avant-garde contemporary art housed in a historic building. These contrasting factors inspired our bold but restricted palette, linear logomark, and use of exclusively black and white photographs. In addition to presenting the brand identity and graphic standards, we developed environmental graphics, advertising, website mockups, and print materials such as business cards, letterheads, and event schedules.
three students and I worked from the profile of a fictional museum to develop a brand identity and relevant deliverables.
The Manalapan Museum’s defining characteristic was its collection of avant-garde contemporary art housed in a historic building. These contrasting factors inspired our bold but restricted palette, linear logomark, and use of exclusively black and white photographs. In addition to presenting the brand identity and graphic standards, we developed environmental graphics, advertising, website mockups, and print materials such as business cards, letterheads, and event schedules.
BRAND


Logo lockup, typeface, color palette, and use of brand colors and photography

Letterhead and envelope

Business and membership cards

Admission tickets

Event schedule booklet
(top: flat cover and first page, bottom: sample spreads)
(top: flat cover and first page, bottom: sample spreads)
WEB

Animated landing page

Museum about page

Collection page
ADVERTISING & SOCIAL MEDIA


Digital marketing: Twitter, email, and Instagram


Print and poster advertising
ENVIRONMENTAL GRAPHICS

Graphic calendar wall

Welcome directional signage

Elevator wayfinding graphic