Manalapan Art Museum
2017
Group members: Manru Ma, Emmily O’Connor, Jennifer Oguagha, Elizabeth Pawlowski
A comprehensive branding package developed for an art institution known for its avant-garde collection housed in a historic building.
This branding package was the result of a longterm group project:
three students and I worked from the profile of a fictional museum to develop a brand identity and relevant deliverables.
The Manalapan Museum’s defining characteristic was its collection of avant-garde contemporary art housed in a historic building. These contrasting factors inspired our bold but restricted palette, linear logomark, and use of exclusively black and white photographs. In addition to presenting the brand identity and graphic standards, we developed environmental graphics, advertising, website mockups, and print materials such as business cards, letterheads, and event schedules.
three students and I worked from the profile of a fictional museum to develop a brand identity and relevant deliverables.
The Manalapan Museum’s defining characteristic was its collection of avant-garde contemporary art housed in a historic building. These contrasting factors inspired our bold but restricted palette, linear logomark, and use of exclusively black and white photographs. In addition to presenting the brand identity and graphic standards, we developed environmental graphics, advertising, website mockups, and print materials such as business cards, letterheads, and event schedules.
BRAND
Logo lockup, typeface, color palette, and use of brand colors and photography
Letterhead and envelope
Business and membership cards
Admission tickets
Event schedule booklet
(top: flat cover and first page, bottom: sample spreads)
(top: flat cover and first page, bottom: sample spreads)
WEB
Animated landing page
Museum about page
Collection page
ADVERTISING & SOCIAL MEDIA
Digital marketing: Twitter, email, and Instagram
Print and poster advertising
ENVIRONMENTAL GRAPHICS
Graphic calendar wall
Welcome directional signage
Elevator wayfinding graphic