Clove Lakes Park

Concept for branding and design of wayfinding graphics for Clove Lakes Park in Staten Island, NY

Intended as a complement to Biome, Staten Island, this project provides a wayfinding system that is incorporated into the natural environment. Signage is modeled after features of the surrounding park, such as logs and stones, and directs visitors to areas of interest and exits. Regulatory and map graphics are included in this system as well.
An illustrative set of icons is also employed, in keeping with the whimsical feel of Biome, Staten Island.

Concept and research

Brand identity

Signage and materials

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